You Will Be Connected When You Become a Connector

Networking Connecting
New business doesn’t just land in your lap… unless of course you have the marketing budget of Coca Cola or Doritos.
A critical factor to your success in business is being connected by others. But in order to be connected by others, you must be a Connector for others.

We all know that person who seems to know everyone. Everywhere they go, they bump into “friends and connections.” They know people who work at the company or within the industry where you want to work, in the association where you want to speak, and in the city where you want to vacation.

Their rolodex is filled with “friends.” They may have met them only once or they may never have met in person at all. Meeting has no bearing as a Connector is able to deepened relationships long distance, via phone and email conversations and social media interaction. The basics of being a Connector are simple.

A Connector is someone who:

  1. Gives and serves. A Connector has made their primary approach to business relationships all about finding ways to be of service to others, personally and professionally and has eliminated selling, pushing and “me-centered” activity from their networking style.
  2. Asks questions. A Connector seeks to truly learn about others, so they ask questions and keep much of the focus on learning about the other person.
  3. Listens for needs. People don’t always SAY what they need but a Connector listens actively and hears the needs of others.
    Someone says . . . “I haven’t been able to get my website up and running on my own.” The connector responds . . . “Mike is the web designer I recommend to many of my friends. Here is his number. Give him a call. He’ll let you know if he can help you and if he can’t, I bet he’ll have someone he can refer.”
  4. Fills their toolbox. A Connector is always looking for skilled professionals so they have good sources to call upon to when someone they meet has a need.
  5. Makes introductions. A Connector has invested in building their toolbox and takes the time to facilitate appropriate introductions based on the needs of both parties.
  6. Doesn’t wait. A Connector serves and helps others without expectations for receiving anything first, or in return, as this is a backward approach to serving and connecting.

Isn’t it true we think fondly of and remember those who take kind actions on our behalf, particularly when we didn’t even ask? When you make helpful introductions, both parties you connected are grateful to you. By default, you’ve deepened your relationship with them and you are on the top of their mind.

Don’t be surprised when those you’ve connected begin connecting you, organically, without you having to ask. And remember, a great residual benefit to being a Connector is that down the road, when you do have a request for help, you will have an intricate web of connections you have assisted and to which you can turn in your time of need.

To be connected, you must first be the Connector. comment-arrow Please comment below and share how you’ve seen this work in your life, personally or professionally.


Sabrina Risley

Sabrina Risley is a master connector. She’s been hosting live networking events since 2004 and has welcomed 20,000+ professionals to those events. She shares her observations, insights and tips of how the top 2% of effective and magnetic networkers build their businesses. She also shares what NOT to do when networking. Get her complimentary e-book: Strategic Networking for Success.
Sabrina Risley

9 thoughts on “You Will Be Connected When You Become a Connector”

  1. Great article! I think we all have some of these that are easier than others. For me giving and serving is easiest, but I have to focus on the listening for a need. That is one area I have committed to getting better at in order to be a better connector.

  2. You gotta give in order to receive. I love using my intuition to guide me to not only the “logical” connections, but those who I feel inspired to connect because of other reasons of resonance 😉

  3. Being a connector is actually a lot of fun. Once you embrace it with these well defined principles, you will never turn back. It is much more satisfying to connect than to just focus on yourself!

  4. Thank you Lisa… you know, you were one of the first person I really witnessed being a “connector” back in 2006 or 07. Thank you for setting such a great example.

  5. Pete… I bet you are better than you think at listening for a need. You are a servant and in order to serve, we must listen for how we can serve. You are a natural! Thank you for your comment.

  6. I have built a whole recruiting network just by sharing resumes of good people I met but couldn’t place. Then those recruiters built their own network. We have gotten a lot of people jobs that way and all we are doing is being connectors for them. It works great! Gail

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