New business doesn’t just land in your lap… unless of course you have the marketing budget of Coca Cola or Doritos.
A critical factor to your success in business is being connected by others. But in order to be connected by others, you must be a Connector for others.
We all know that person who seems to know everyone. Everywhere they go, they bump into “friends and connections.” They know people who work at the company or within the industry where you want to work, in the association where you want to speak, and in the city where you want to vacation.
Their rolodex is filled with “friends.” They may have met them only once or they may never have met in person at all. Meeting has no bearing as a Connector is able to deepened relationships long distance, via phone and email conversations and social media interaction. The basics of being a Connector are simple.
A Connector is someone who:
- Gives and serves. A Connector has made their primary approach to business relationships all about finding ways to be of service to others, personally and professionally and has eliminated selling, pushing and “me-centered” activity from their networking style.
- Asks questions. A Connector seeks to truly learn about others, so they ask questions and keep much of the focus on learning about the other person.
- Listens for needs. People don’t always SAY what they need but a Connector listens actively and hears the needs of others.
Someone says . . . “I haven’t been able to get my website up and running on my own.” The connector responds . . . “Mike is the web designer I recommend to many of my friends. Here is his number. Give him a call. He’ll let you know if he can help you and if he can’t, I bet he’ll have someone he can refer.”
- Fills their toolbox. A Connector is always looking for skilled professionals so they have good sources to call upon to when someone they meet has a need.
- Makes introductions. A Connector has invested in building their toolbox and takes the time to facilitate appropriate introductions based on the needs of both parties.
- Doesn’t wait. A Connector serves and helps others without expectations for receiving anything first, or in return, as this is a backward approach to serving and connecting.
Isn’t it true we think fondly of and remember those who take kind actions on our behalf, particularly when we didn’t even ask? When you make helpful introductions, both parties you connected are grateful to you. By default, you’ve deepened your relationship with them and you are on the top of their mind.
Don’t be surprised when those you’ve connected begin connecting you, organically, without you having to ask. And remember, a great residual benefit to being a Connector is that down the road, when you do have a request for help, you will have an intricate web of connections you have assisted and to which you can turn in your time of need.
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