Why Networking is an Essential Part of Growing Your Business

By Sabrina Risley

Whenever you desire to grow your business, it’s essential for networking to be part of your plan. There are many ways that you can work to grow your business and get more clients, but a proven way of doing this is through networking, meeting new people, and expanding your database of contacts, prospects and resources.

While I definitely recommend professional networking functions, it’s important to know that these aren’t the only places to network. However, because participants at professional networking functions are there to grow their business, they generally have quite a few contacts and could be a potential gold-mine for you and your business.

A common mistake many make with networking is thinking it only happens at professional meeting places or during business hours. Truthfully, networking can happen anywhere, at any time of day and at any location. The key is to look for opportunities to connect with others on a different level.  Think of all the places where you are surrounded by others with common interests – the gym, the ski lodge, hiking trails, community events, volunteer work, etc. – these all provide common ground that helps to easily build rapport with new people you meet.

Networking shouldn’t be about selling your services/products or pushing your agenda on others.  Instead, it should be about taking a genuine interest in others and looking to connect them with resources. Remember when you are there to build relationships which can sometimes take time and attention.  Selling and me-centered conversations puts up walls and shuts you out from the opportunity for others to want to get to know you.

Networking pays off when you are consistent, generous, and present. It works for those who put the work into building and maintaining relationships.  It is not a quick fix, nor an overnight solution.  But it can and will be a lucrative strategy for those who are willing to put in the effort.

(c) 2010 Behind The Moon, Inc. All Rights Reserved. 


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Sabrina Risley founded Behind The Moon, Inc.® in 2003, a Colorado-based networking and referral group organization that sets itself apart with its motto “grow your business by helping others grow theirs.” Behind The Moon offers several networking events across Colorado’s Front Range, as well as referral groups that attract professionals who network to give rather than get.  You will find Sabrina speaking to audiences about effective networking techniques, the power of partnerships, and principles of service and giving as a means to grow a business.  To learn more about Behind The Moon, please visit http://www.BehindTheMoonInc.com

Sabrina Risley

Sabrina Risley is a master connector. She’s been hosting live networking events since 2004 and has welcomed 20,000+ professionals to those events. She shares her observations, insights and tips of how the top 2% of effective and magnetic networkers build their businesses. She also shares what NOT to do when networking. Get her complimentary e-book: Strategic Networking for Success.
Sabrina Risley

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