Happy Mid-Year!!  July 1st is a significant for a number of reasons. It means: (1) The calendar year is half over – true. (2) There are only six months remaining in the year – true. (3) Summer sales decrease – really?

While the first two points are indeed factual, the third one is not. Summer time is not necessarily synonymous with “siesta” and a decrease in production, sales and transactions. Not everyone is on vacation and contrary to popular belief, clients and prospects are still making buying decisions and in need of your products and services.

So rather than buying into the warped idea if a “summer sales siesta,” I’m hoping a few of my tips below will reignite the fire you had inside of you at the beginning of the year so you can make the most out of the remaining six months of the year.

Assess and Acknowledge. First, take a moment to assess where you currently are in your business. Take the goals you committed to at the beginning of the year and honestly assess what you’ve done – or haven’t done – so that you can course-correct if needed. If you feel you are behind, take a moment to note and acknowledge your progress to date. Patting yourself on the back for what you’ve accomplished so far will serve to inspire you. Next, asses where you lacked progress and determine what might be required to gain ground. Perhaps this means letting go of some unnecessary commitments. Perhaps it means recommitting or resetting your goals. See the points that follow.

Recommit and Reset. Sometimes our business and direction changes such that the goals we set at the beginning of the year don’t apply anymore. That’s perfectly ok and there is absolutely no sense in seeing a goal through if it no longer serves your business. Just let it go and take a moment to identify and recommit to the goals that are still applicable. Determine what is truly possible for you to complete this year. If you cannot accomplish the goal this year, reset the clock and assign a new deadline. Realistic expectations are required in order to give yourself half a chance at meeting the goal.

Step Into Action. What would it take to play full out and put things into motion to lay the foundation for long-term success? It might mean stepping into that one action that places you just outside your comfort zone. This doesn’t mean working more or harder, but rather, it means working smarter.  Perhaps stepping into action outside your comfort zone means joining a mastermind or other accountability group, reaching out to power or referral partners you think are “out of your league,” or hiring resources to do what you’re procrastinating on doing. Whatever it is, give it your all and take what you are doing up a few notches.

So where do you stand (or sit) today as you read this?  It’s mid-year, are you at least half way to your goals?  If you’re falling short, that’s ok. More important now are your actions going forward and how you choose to finish out the year.  What we give attention to will grow and flourish and you have the power to make it happen. Don’t sit around waiting for it to happen “to” you. You deserve it but it is ultimately up to you and no one else to make it happen.

What tips would you add to beat a “Summer Sales Siesta”? Comment below… we want to hear from you!!  

Happy Mid-Year and cheers to kicking some serious butt in these last six months of 2013!

© 2013 CERTUS Professional Network / Behind The Moon, Inc. All rights reserved.

See also Five Ways to Avoid The Summer Sales Slump


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Sabrina Risley

Sabrina Risley

Sabrina Risley is a master connector. She’s been hosting live networking events since 2004 and has welcomed 20,000+ professionals to those events. She shares her observations, insights and tips of how the top 2% of effective and magnetic networkers build their businesses. She also shares what NOT to do when networking. Get her complimentary e-book: Strategic Networking for Success.
Sabrina Risley