Patience vs. Immediate Gratification


In the late 1960’s, professors in the psychology department at Stanford University performed an experiment designed to study “patience” in small children.  In the experiment, they brought a child into a room and sat them at a table where there was a marshmallow on a plate in front of them.  The psychologist simply told the child that they could eat the marshmallow if they wanted … but … if they waited until the researcher returned, they could have TWO marshmallows.

They did this over many years, and the results were always the same:

About 70% of the children could not wait.  They ate their marshmallow right away.

Only 30% of the kids had enough will power to wait the 15 minutes for the researcher to return … and earn their two marshmallows.

Several years later, the researchers decided to follow up with the children and see how they were doing as adults.  They didn’t really expect to find anything interesting.

Much to their surprise, they found that the children who were able to delay gratification during the testing were FAR more successful as adults than the others.  They had more education, earned more money and had more stable personal relationships.

Isn’t that fascinating?  Why do you think success in life seems to correlate with delayed gratification?


At a networking event, you can always tell who the people were who would have eaten the marshmallow right away as a child.  They are the ones who walk up to you and try to sell something to you … and/or immediately ask for referrals.

You know who I’m talking about.

Go-giver relationship networking is hard, because it requires real patience.  It asks you to take time to build real relationships with people.  It requires you to acknowledge that knowing, liking and trusting aren’t just words.

It means that you join a group, stay in that group, contribute to that group for quite a while so that you can see the harvest of your work.

The thing is that the harvest from true, sincere relationship marketing isn’t just merely “double” the other approach.  The results are 10+ times the alternative … and they last as long as you live.

In addition, there are other benefits to relationship marketing.

The value of friendships that last a lifetime can’t be quantified.

So, are you part of the 30% who “get it”?

Do you have the discipline build slowly but surely toward a having a business powerhouse?

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