By Sabrina Risley

Much of what is on my What To Do list below comes from the countless books I have read, research I have done, trial and error in my own business, and observing hundreds of professionals at my networking events since 2004. In fact, I believe so strongly in these principles, I have incorporated sharing this information with the professionals who attend my CERTUS networking events.

In my post earlier this month, I shared a list of what NOT to do at networking events.  Understanding what to avoid is just as important as understanding what to focus upon.  I encourage you to check out that list if you happened to miss it. As for what to do to be most effective and strategic while networking, check this out…

What Networking Is All About – Following is a list of What To Do and what I’ve discovered will completely transform the results you receive from your networking efforts:

  • Being intentional and strategic about your purpose for networking
  • Focusing on others and how you can help and serve them
  • Realizing it’s an opportunity to meet new people, ask questions and learn about their business
  • Taking a genuine interest in forming deep and meaningful relationships
  • Respectfully listening and focusing on each person with whom you speak
  • Scheduling follow up appointments when you detect a connection with someone
  • Being generous with your rolodex and making introductions to new customers, referral partners or resources when you identify a good match
  • Asking for referrals and introductions once you’ve established a trusted relationship
  • Knowing who is a strategic referral partner for you and intentionally seeking them out
  • Refraining from engaging in self-serving activities and me-centered conversations
  • Understanding networking is a long-term, viable marketing strategy that fills your pipeline
  • Expressing gratitude when others provide you with assistance of any form

The reality is that anyone can go out and “network,” but it takes a solid strategy, intention, focus and mindset to network effectively and reap the rewards that will catapult your business. But most networkers get off course when they become self-serving and short-sighted, believing the purpose of networking is to get that quick-fix sale. Networking is not about you.

Is there anything you would add to this list?  Or maybe you or someone you know has incorporated some of these strategies with great results. I love success stories so please share them with me in a comment below.

© 2013 CERTUS Professional Network / Behind The Moon, Inc.  All rights reserved.


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Sabrina Risley

Sabrina Risley is a master connector. She’s been hosting live networking events since 2004 and has welcomed 20,000+ professionals to those events. She shares her observations, insights and tips of how the top 2% of effective and magnetic networkers build their businesses. She also shares what NOT to do when networking. Get her complimentary e-book: Strategic Networking for Success.
Sabrina Risley