Don’t Just Like It… Love It! Leveraging Facebook

by Sabrina Risley

With the aid of the Internet, it’s easier than ever to reach a larger audience and attract people.  Whether you are a Fortune 500 company or a small business start up, social media is an integral part of most successful marketing plans and can have a remarkable impact to your bottom line.  Facebook can become a playground where we squander precious time, a commodity of which we don’t have much.  If you keep these 5 factors in mind, you can leverage your Facebook time for greater impact.

VALUABLE CONTENT – Post useful information in your area of expertise, establishing yourself as a subject matter expert.   This can include helpful tips, a link to an article, blog post, or newsletter that your audience would find interesting and appreciate knowing about.  This touches on what is known as content marketing… attracting connections and establishing credibility by providing information of value. 

JOIN GROUPS & FAN PAGES – Search for and join Facebook groups and fan pages that interest you and complement your business.  For example, a realtor might join real estate investing or home improvement Groups.  Review profiles of group/fan page members and extend friend requests to those you would want to meet if you were at a live networking event.  Take it a step further and don’t just “like” a fan page, show you love it by posting comments and sharing links on the wall (if allowed).  You might also consider starting your own Group or Fan Page.  Whether your own or someone else’s, make the best use of groups and fan pages by getting involved and sharing valuable content.

LIMIT YOUR TIME – Limit your time to 30 minutes per day.  Some don’t feel they can even afford to give up 30 minutes to spend online.  Frankly, you can’t afford not to.  When you think about your Facebook time as marketing, networking and building relationships, you will want to spend more time online.  Break your 30 minutes into two 15 minutes sessions if you feel it would help you.  Logout of Facebook when you are done to limit distractions or notification alerts.  Lastly, change your Facebook email settings so that notifications, messages and invitations are not coming to your email Inbox. 

BE AUTHENTIC – People want to know who you really are so let them in on the personal side of you.  Share your goals, passions, hobbies, weekend adventures and what you enjoy doing in your spare time.  Keep in mind that people buy from people, and sharing a bit of your personal side deepens connections as people get to know the person behind the business. 

BUILD RELATIONSHIPS – One of the greatest benefits to Facebook is the ability to form relationships with online connections.  Support your connections by “liking” their posts, leaving a comment under their post, or actually endorse their post by “sharing” it with your friends.  If you identify a potential power partner, send them a message to start a dialogue.  Let them know why you are interested in their background.  For example, a realtor might be interested in connections that work for a home cleaning service, plumbing, flooring, and mortgage companies.  Invite them to meet in person to see if you can form a working relationship or referral partnership.

It’s never too late to get online.  With more than 500 million users, Facebook cannot be ignored.  If you are strategic and intentional about your time online, Facebook could become one of your favorite and most impactful networking and marketing tools.  

(c) 2011 Behind The Moon, Inc. All Rights Reserved. 

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Feel free to share this article in its entirety and include the Bio information below along with live link back to this blog post.  Thank you.

Sabrina Risley founded Behind The Moon, Inc.® in 2003, a Colorado-based networking and referral group organization that sets itself apart with its motto “grow your business by helping others grow theirs.” Behind The Moon offers several networking events across Colorado’s Front Range, as well as referral groups that attract professionals who network to give rather than get.  You will find Sabrina speaking to audiences about effective networking techniques, the power of partnerships, and principles of service and giving as a means to grow a business.  To learn more about Behind The Moon, please visit http://www.BehindTheMoonInc.com

Sabrina Risley

Sabrina Risley is a master connector. She’s been hosting live networking events since 2004 and has welcomed 20,000+ professionals to those events. She shares her observations, insights and tips of how the top 2% of effective and magnetic networkers build their businesses. She also shares what NOT to do when networking. Get her complimentary e-book: Strategic Networking for Success.
Sabrina Risley

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