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Online Networking & Marketing

3 FREE And Easy Tips To Get More From Email Marketing – Part 2

  This is the second part of a 3-part series. Click here for part 1. Maybe email sounds boring compared to the undoubtedly sexier allure of social media… But did you know that email marketing generates — on average — $44 of ROI for every $1 spent? That customers who receive email marketing spend 83% …

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Finally – How To Get The Biggest Return From Your Networking Efforts

Network using this one strategy and see exponential results with less effort. For some, professional networking is the single most effective way to grow their business. The interesting caveat is that seasoned networkers don’t attend networking events to sign new business, right then and there, on the spot. So the million dollar question is… how …

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How Do You Stand Out In A Job Search?

By Lida Citroen, principal, LIDA360 Author of “Reputation 360: Creating power through personal branding” (Palisades Publishing, 2011) Without a doubt, your most critical asset when in a job search is your personal brand. In a market as competitive as today’s, your skills and knowledge are most likely replaceable and hard to differentiate.  On a daily …

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Don’t Just Like It… Love It! Leveraging Facebook

by Sabrina Risley With the aid of the Internet, it’s easier than ever to reach a larger audience and attract people.  Whether you are a Fortune 500 company or a small business start up, social media is an integral part of most successful marketing plans and can have a remarkable impact to your bottom line.  …

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Is your business showing these 5 symptoms?

Reality: According to the SBA, 63% of all small businesses fail in the first 5 years. OUCH! It sounds harsh, but it’s true. And having been in business for over 6 years, I can tell you I’ve seen many colleagues go the way of “have to get a job” in order to put food on …

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B.L.O.G. – 4 Benefits to Blogging

By Sabrina Risley With the aid of the Internet, it’s easier than ever to reach a larger audience, whether for business or personal reasons.  A blog is just one of the tools leveraged on the Internet. But what is a blog and how can a blog benefit your business? The term Blog is a derivative …

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Integrate Online & Offline Marketing to Build Quality Relationships That Mean Business

By Sabrina Risley A great way to market your business is to integrate both online and offline marketing strategies.  Let’s explore taking “offline” relationships, online. As we network, we meet many people. Many we “hope” to bump into again, leaving fate to take its course. But this is no way to manage new contacts. The first key question …

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Using Social Media for Job Searching

By Sabrina Risley Social media sites can be a great resource for finding a new position. Twitter, You Tube, Linked In and Facebook has its place in the job market. Here are a few things to try when utilizing social media for finding a new job.  Linked In: Connect with powerful connections through your contacts, …

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