Certus Professional Network Blog

Networking is a Waste of Time

You’re wasting your time networking if you want new customers. This isn’t what you expected to hear from a networking expert and strategist. The truth is, odds are slim your ideal customer will be assembled at a networking event.

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The Best Go-Givers Are Receivers

One of the greatest misunderstandings about being a Go-Giver is the thought that we should always be giving and should never "take." The truth is, in his international best-selling book series, The Go-Giver and Go-Givers Sell More, Bob Burg and John David Mann devote...

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An Effective Way to Get and Give Referrals

At a recent CERTUS networking event, a member said “I don’t like getting referrals.” The group was taken aback to hear her utter these words. After all, among other things, referrals are what we expect from all the great networking we’re doing.   She went on to...

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