22 Hints And Tips For Effective Professional Networking

You go out and network because you’ve been told it’s a proven, effective marketing tool to attract new business. Yet when you network, you don’t get anything out of it. What’s everyone doing that you’re not? What do they know that you don’t?

Professional networking has been around for many years and remains a popular way to market and grow your business. Many attest to networking being the single, most effective activity that has put them in front of more well-connected centers of influence, thereby playing a part in contributing to the endless stream of referrals they receive.

Even still, whether you are a seasoned business owner or a budding entrepreneur, networking can be nerve-racking and ineffective. To help you sort through the madness, check out these 22 basic yet essential hints, tips and guidelines to keep in mind as you navigate the networking circuit.

Repeat after me… 

  1. I will discard my negative attitude before entering the networking event
  2. I will adopt a servant’s mindset and take a heart-centered approach
  3. I will refrain from “hard selling”
  4. I will listen more than I speak and give my attention to the person speaking
  5. I will refrain from me-centered conversations
  6. I will ask questions to learn about others
  7. I will nurture and develop relationships
  8. I will schedule follow up conversations when I detect synergy
  9. I will give and ask for referrals
  10. I will take the time to introduce and connect others
  11. I will ask for introductions to my ideal “referral partners”
  12. I will add value when possible
  13. I will express gratitude to those who help or otherwise take an interest in me
  14. I will deliver on any promises I make
  15. I will know my purpose for networking
  16. I will never discard a person or business as irrelevant
  17. I will have a 60-second answer prepared to answer “What do you do?
  18. I will focus on meeting new people, excusing myself when over-socializing with those I know
  19. I will welcome others into the conversation
  20. I will embrace seeming “competitors” at the event
  21. I will not go over the time allotted for the elevator pitch or 30-second introduction
  22. I will be authentic

Three common themes woven throughout the list above are to…

(1) build relationships,  (2) make it about others, and (3) take responsibility for your own networking success.

Additional areas you might find helpful include knowing the do’s and do-not’s of networking, doing your homework before an event, being productive at an event, and committing to the process.


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What’s missing?  Share your tips in a comment below.
Which 3 tips do you think are most important?



© 2014 CERTUS™ Professional Network / Behind The Moon, Inc. All rights reserved.

Sabrina Risley

Sabrina Risley is a master connector. She’s been hosting live networking events since 2004 and has welcomed 20,000+ professionals to those events. She shares her observations, insights and tips of how the top 2% of effective and magnetic networkers build their businesses. She also shares what NOT to do when networking. Get her complimentary e-book: Strategic Networking for Success.
Sabrina Risley

2 thoughts on “22 Hints And Tips For Effective Professional Networking”

  1. Pingback: CERTUS Professional NetworkDon’t be That Guy – The Top 3 Networking Don’ts

  2. Pingback: CERTUS Professional Network4 Ways to Commit to Professional Networking to Grow Your Business

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